A beautiful website is only half the job. If Google can't understand it, your customers won't find it. Before any website I build goes live, I run through the same on-page SEO checklist. Here it is, so you can use it on your own site.
1. One clear H1 per page
Every page gets exactly one H1 that describes the page and includes the main keyword naturally. Sub-sections use H2 and H3 in a logical order.
2. Unique titles and meta descriptions
Titles stay under ~60 characters, lead with the keyword and end with the brand. Meta descriptions are written to earn the click, not just to fill a field.
3. Clean, readable URLs
- Short, lowercase and hyphenated:
/wordpress-seo-services/ - No dates or random IDs on evergreen pages
- Redirects (301) set up for any changed URLs
4. Schema markup
Rank Math or Yoast handles the basics; I add Organization, LocalBusiness, Service, Product and FAQ schema where relevant so search engines and AI answers understand the business.
Websites that look great, are easy to use and are SEO optimized. That's the standard for every project.
5. Image optimization
Every image is resized, compressed and served as WebP, with descriptive file names and alt text. Lazy loading is on for everything below the fold.
6. Speed & Core Web Vitals
Caching, minified CSS/JS, a lightweight theme and a good host. I aim for green Core Web Vitals on mobile before launch.
7–12. The rest of the list
- Internal links between related pages and posts
- XML sitemap submitted to Google Search Console
- robots.txt checked, with nothing important blocked
- Mobile layout tested on real devices
- HTTPS everywhere, no mixed content
- Analytics and conversion tracking in place
Want me to run this checklist on your website? Get in touch and I'll send you a free mini-audit.
Faisal
WordPress developer & SEO expert with 8+ years of experience, helping brands achieve their business objectives with visibility and quality customers.
